Helping visionary founders create markets instead of competing in them.
Jeffrey Van Dyk is a lively, engaging podcast guest with the heart, stories, and novel ideas that captivate listeners and hosts alike. Forward-thinking founders and visionary leaders turn to Jeffrey when they're Innovating the Invisible™ — pioneering transformative work that activates new markets, reshapes industries, and inspires change.
Jeffrey Van Dyk is a lively, engaging podcast guest with the heart, stories, and novel ideas that captivate listeners and hosts alike. Forward-thinking founders and visionary leaders turn to Jeffrey when they're Innovating the Invisible™, pioneering transformative work that activates new markets, reshapes industries, and inspires change.
With a rare combination of marketing savvy, depth work, and intuitive insight, Jeffrey has spent over two decades as an international speaker on stages across five continents, including a tenure at Microsoft designing speaker training for world-changing leaders like Bill Gates and Peter Jennings.
He also co-founded the True Purpose Institute in Israel and collaborated with leaders in Colombia to foster national healing.
Three conversations that stay with an audience.
Innovating the Invisible™
Visionaries aren't meant to compete in crowded markets — they're meant to create new markets all their own. The Market Creation Method™ shows them how, so they become undeniable to buyers their competitors don't even know exist.
- How to read what's emerging in their market before it becomes visible to everyone else, so they can create what's next instead of competing for what's now.
- Why visionary founders hesitate to launch their most ambitious work: not because it isn't good enough, but because they're aiming at a market that was never built for what they're bringing.
- How to identify the buyers who have already exited the traditional marketplace and are yearning for something they haven't yet seen.
The DNA of YES™
When you sell transformative work, logic and emotion alone aren't enough. But when founders use the four activators in the DNA of YES Framework, the right prospects consistently say... "This is what I've been waiting for."
- The four distinct centers of decision-making inside of us, and how to activate each one.
- How to generate the rare "full-body yes" experience in their prospects, where logic, emotion, instinct, and intuition all align to create decisive action, moving them from "I'm interested" to "I'm in."
- How to speak to the deeper longing their ideal buyers carry but rarely name, so their work lands as the thing prospects have been searching for, not just another option.
The Pre-Sold Prospect™
Aligned, high-end buyers rarely need convincing. They simply need their linchpin problem revealed, which makes a solution they never saw suddenly obvious — separating ready prospects from the ones you chase and never land.
- The architecture of persuasion that ethically and elegantly leads the right people to see the value of your work and decide that they want it... before you sell it.
- The 3 agreements you must secure before your pitch to ensure your prospects ask you "so, how do I work with you?!"
- How to help your people see and understand the distinctive, uncommon value your work offers, even when it's sophisticated, nuanced, and innovative.
"My conversation with Jeffrey didn't just make for a great episode, it stuck with me for weeks. He has this rare ability to name what so many founders and visionaries feel but can't yet articulate, and he does it with both depth and clarity — through frameworks that are as practically useful as they are profound."
"I invited Jeffrey to give a presentation to a room of my top clients — and it ended with a standing ovation. If you want a passionate presenter who will educate, engage, and inspire your audience, then look no further than Jeffrey Van Dyk!"
with Paul Ross
with Samantha Riley
with Pia Silva
with Jothy Rosenberg
with Stephan Spencer
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